Guitar Hero at 20 – The Plastic Guitar That United Generations Among Rock Generations

It has been two decades since the legendary game hit the market across the Atlantic, offering everyday gamers the opportunity to feel like rock legends. Not in reality, though you'd be hard-pressed telling that anyone who's nailed the epic four-minute instrumental break in front of an enthusiastic living-room audience.

Created by the developers, the game gave players a plastic guitar peripheral to follow on-screen cues moving along the screen synchronized to the music. Every sequence corresponded to particular chords, producing the feel of a genuine performance.

The studio previously experimented with rhythm games before partnering with RedOctane, which was purchased by Activision in 2006. Together, they established the groundwork for an unlikely massively profitable series that had a significant impact on numerous of the artists featured, showcasing classic groups to a new generation of younger players.

A former executive, ex-chief operating officer of Harmonix, remembers the initial budgetary hurdles of licensing the recordings – even though initial releases primarily featured cover versions.

“We rerecorded all the music because the cost prohibitive,” he explains. “Even with the necessary permissions alone, it proved extremely difficult. We failed to secure acts such as legendary groups – the publisher had virtually no money, and we were pretty convinced it would fail. However, when the game took off, and record sales and radio play increased, all artists desired to participate.”

He adds: “Among the remarkable aspects was the number of mothers and fathers reached out and thanked us for exposing their kids to the songs they loved. It evolved into a multigenerational thing.”

Classic Rock Gains Younger Fans

Northern Irish group the Answer had their track in the 2008 release Guitar Hero World Tour. Guitarist the artist remembers how the series brought older hits back into vogue: “Guitar Hero provided a bigger, new demographic. Generally such music was seen as outdated material, but then when it was included in the game and teenagers discovered it, suddenly it became trendy. That legitimised the genre, eliminating the outdated label. It gave our catalog renewed popularity.”

At that time, the band's first record remained unreleased in the US, so the game served as a primary platform of discovery for the band during their a North American tour opening for AC/DC. “Their crew were playing Never Too Late during travel, and some of them knew us from Guitar Hero,” Mahon says.

Rock’s Heavyweight Spin-offs and Lasting Impact

Rock’s biggest acts soon took advantage of the game's success, with Aerosmith, Metallica and others featuring in dedicated game editions that focused on each band’s catalogue and related lore, imagery and rock’n’roll mythology. For example, Guitar Hero: Aerosmith, it was said to have made the group more money compared to their records. It moved well over half a million copies in its first week, and sales of their songs saw an increase of up to 40% during an era as the industry was already collapsing.

Guitar Hero still motivates nimble-fingered dedication among its fans. Recently, an online personality achieved an impressive attempt of DragonForce’s Through the Fire and Flames – a notoriously difficult anthem made popular by Guitar Hero – on Clone Hero, a freeware game with almost identical mechanics but an array of customisation options. This track is difficult enough on expert mode, let alone played at increased tempo and without missing every one of its near 4,000 notes. The streamer claimed requiring nine months to accomplish.

“Guitar Hero offers a, imaginary experience. If you play Call of Duty, that doesn’t mean you ought to pick up actual weapons and enlist,” says DragonForce guitarist the artist.

The band previously completed a profitable run when Through the Fire and Flames appeared on Guitar Hero III, yet he explains it turned them into widely recognized. “I remember the record label calling to tell me that we were selling albums like crazy,” he shares. “Popularity surged on the subsequent tour, and we were playing just before the headliners on the Mayhem festival.”

Indeed, DragonForce’s exposure via the game was so immense that it threatened to eclipsing all other accomplishments. Last year, the song featured in promotional material for a major film. “In the past I thought differently, but now I accept it,” he admits. “Should you just hear a single track, that's fine – each person has their own musical journey and I'm pleased we’ve been part of people’s lives”.

Enduring Legacy from the Plastic Guitar

Top-tier promotion, be it for cars, apparel or games, extends beyond mere transactions – it inspires a longing. Was the game able to tap into that? “Precisely what our team aiming to achieve,” he confirms. “That thrill of performing as a music icon on the stage. From day one, the co-founders believed there’s an instinctive human desire to make music, and they wanted to use technology to enable everyone to participate”.

The majority installments came out over a mere five-year period from 2005 to 2010, including spin-offs like the DJ version, complete with a turntable controller, and Band Hero. Subsequently, corporate focus on peripherals waned, except for a brief comeback several years later.

Games like the fan project and Fortnite Festival have maintained the community active, and there’s expectations of something from the original publisher in development. Recently formed developers has entered production on their first rhythm-based title. The initial creators are participating in advisory roles. Are gamers ready to embrace another game in the spirit of the classic?

“Our team believed such titles might become like Madden allowing annual releases,” he remarks. “There’s so much new music that it could be perennially popular, thus I remain optimistic. It's entirely possible why it can’t continue for future fans.”

John Palmer
John Palmer

A sustainability advocate and gaming enthusiast who specializes in reviewing eco-conscious casino platforms and slot games.